one client. one project. no split attention. i show up completely — in the code, in the product questions, in the distribution, in the conversations you've been avoiding. my value is not only on the output. it's on the presence.
on day 34 you own everything. i own nothing. what i keep is the experience and reputation so that i can do this again. maybe even until i die.
I don't come in with a framework. I come in with curiosity. The first thing I do is understand who you are and what you're really building — not what your pitch deck says, but the thing underneath.
Before product, before code — who are you and why does this matter to you? The answer shapes everything that follows.
something functional in production by day 4, hopefully with real users. not a landing page — something that does a real thing. then we evolve from there.
we focus on distribution from day 1. it's a massive problem: we try to solve it together. no weeks of silence. daily progress, daily clarity.
Ship to real users. Document everything. If you're non-technical, I set it up with AI so you can keep evolving it by talking to it. Day 34: it's all yours.